Video Ads

Video ads are shown only to the people you want and you only pay when they watch. In other words, you won’t waste money advertising to people who aren’t interested in your business.

Video consumption has exploded online and the forecasts are that video will account for 74% of ALL WEB TRAFFIC in 2017. This undoubtedly means that to cut through the information overload and communicate to Millennials, who are notoriously difficult to reach, then Video should be a part of your communication channels

YouTube has become so sophisticated that you could commission a series of short videos (from 6 seconds to 30 seconds) and YouTube and Google will only play the relevant video to your exact target audience e.g. you may want to split by gender. The best feature is that you only pay when they’re watched, and if it’s skipped before 30 seconds (or the end) then you do not pay a penny. Furthermore, the 6 second ads are un-skippable and therefore if you wanted to do a brand awareness campaign, then a focused message can actually be communicated very effectively in 6 seconds. Surprisingly, video creation is not as expensive as imagined, with budgets typically ranging from £4,000 to £14,000.

The process of video creation starts with a brainstorm between DDD and the client to tease out all the objectives. We will then develop creative ideas, a suggested script and storyboard. Once we’ve produced the video, then we then initiate these three steps:

  • Create, set up and upload to your YouTube account
  • Use your AdWords via TrueView campaign to kick off your campaign
  • Create your Social Media campaign to build back links to the video

Once we have selected the ideal target audience based on up to 50 different variables i.e. age, gender, location, interests etc. then your video will then be placed before or next to related videos or in search results.

Video typically tells a story about your brand or organisational story, better than any other format, so video ads represent a great way to expand your reach via social media platforms. Ad objectives can revolve around highly defined themes to drive reach, brand awareness and even local awareness. Facebook Video provides an opportunity to identify users in any type of niche genres so that you finely target users that will be .

trueview discovery ads


Once you decide how much you’d like to spend, then we utilise various tools and platforms including YouTube’s Analytics tool to assess what’s working, and what could be tweaked. These tools help us to discover who’s watching your ads and how they’re interacting with them. You have total control over your daily budget, so you can monitor spend in real-time, based on the results being delivered. There are over one billion YouTube users, so there are plenty of ways to target creatively.

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