Mobile Performance Marketing

Mobile search marketing should be approached in a different way than desktop or even tablet based campaigns.

At the most basic level, you need to ensure that your website experience is mobile optimised but it doesn’t end there – you also need to optimise your ad formats and messaging.

Optimising marketing performance for mobile can mean that your ads include location or a prompt to call, a different landing page or a completely different ad altogether. After all – the majority of product research these days is happening through mobile search.

Paid Search for Mobile

As 70% of all online searches are now being made on mobile devices, then it is imperative that your brand or service stands out in this channel. Mobile is very often used even whilst a consumer is in-store, to compare various products to make an informed choice. Mobile is more flexible than desktop and can be used in the following:

  • Geolocational messaging within close-proximity to a retail store
  • Stimulate calls to action like interactive SMS response
  • Use maps to show how easy it is to visit your store
  • Easy to click links to download mobile apps
Mobile PPC

We live online

A recent study by Google identified that average smartphone users now check their phone 150 times per day Clearly the mobile phone is has become a communications lifeline for a large sector of the population

“82% of smartphone users say they consult their phones on purchases they’re about to make in a store”

A properly mobile-optimised site not only increases sales for an eCommerce site but also improves sales in traditional retail outlets. This is because many consumers browse for products on their mobile or tablet before physically purchasing the product in-store. We always plan our campaigns to be mobile first and optimise any additional assets like images or video.

Latest Work